{"id":109,"date":"2012-05-11T00:29:54","date_gmt":"2012-05-10T22:29:54","guid":{"rendered":"http:\/\/www.byvanie-praca-relax.sk\/Index.php\/?p=109"},"modified":"2012-05-30T00:05:04","modified_gmt":"2012-05-29T22:05:04","slug":"osobnosti-zakaznika-ako-pisat-texty-pre-web","status":"publish","type":"post","link":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/praca\/osobnosti-zakaznika-ako-pisat-texty-pre-web\/","title":{"rendered":"Ako p\u00edsa\u0165 texty pre web str\u00e1nky?"},"content":{"rendered":"<p>Ak ste niekedy pripravovali svoj firemn\u00fd web, ur\u010dite ste sa zamysleli nad t\u00fdm ako nap\u00edsa\u0165 kvalitn\u00e9 texty a oslovi\u0165 \u010do najv\u00e4\u010d\u0161ie spektrum z\u00e1kazn\u00edkov. Ka\u017ed\u00fd v\u00e1\u0161 z\u00e1kazn\u00edk je toti\u017e jedine\u010dn\u00fd a je nad va\u0161e sily pozna\u0165 dokonale ka\u017ed\u00e9ho \u010dloveka. Pri p\u00edsan\u00ed textov v\u0161ak m\u00f4\u017ee pom\u00f4c\u0165 ak budete vedie\u0165 rozozna\u0165 4 z\u00e1kladn\u00e9 temperamenty a dva typy osobnost\u00ed. Mo\u017eno ste si nikdy nemysleli, \u017ee budete potrebova\u0165 z\u00e1klady psychol\u00f3gie, no m\u00f4\u017eu by\u0165 n\u00e1pomocn\u00e9 k dosiahnutiu cie\u013ea v\u00e1\u0161ho webu.<\/p>\n<p>Naj\u010dastej\u0161ie sa delia z poh\u013eadu psychol\u00f3gie osobnosti na <strong>\u0161tyri temperamenty<\/strong>:<\/p>\n<ul>\n<li><em>sangvinik <\/em>&#8211; je \u010dlovek optimistick\u00fd, ktor\u00fd \u017eije dne\u0161kom a u\u017e\u00edva si \u017eivot<\/li>\n<li><em>melancholik <\/em>&#8211; je citliv\u00fd jedinec, ktor\u00fd berie veci v\u00e1\u017ene a vid\u00ed mnoho vec\u00ed optimistick\u00fd<\/li>\n<li><em>cholerik <\/em>&#8211; je \u010dasto v\u00fdbu\u0161n\u00fd a impulz\u00edvny<\/li>\n<li><em>flegmatik <\/em>&#8211; je opakom melancholika a berie \u010dasto veci na \u013eahk\u00fa v\u00e1hu, ner\u00e1d sa rozhoduje a rie\u0161i veci na vlastn\u00fa p\u00e4s\u0165 &#8211; na druh\u00fa stranu je jeho v\u00fdhodou dobr\u00e1 zn\u00e1\u0161anlivos\u0165<\/li>\n<\/ul>\n<p>Rozdelenie na <strong>dva typy osobnosti<\/strong> dop\u013a\u0148a predch\u00e1dzaj\u00face rozdelenie:<\/p>\n<ul>\n<li><em>extrovert <\/em>&#8211; je \u010dlovekom spolo\u010densk\u00fdm a otvoren\u00fdm<\/li>\n<li><em>introvert <\/em>&#8211; je sk\u00f4r uzavret\u00fd a svoje okolie si k sebe bl\u00edzko nep\u00fa\u0161\u0165a<\/li>\n<\/ul>\n<p>alebo<\/p>\n<ul>\n<li><em>labiln\u00fd<\/em><\/li>\n<li><em>stabiln\u00fd<\/em><\/li>\n<\/ul>\n<p>Tieto dve rozdelenia sa navz\u00e1jom prel\u00ednaj\u00fa. Graficky si m\u00f4\u017eeme zn\u00e1zorni\u0165 tieto z\u00e1vislosti v tabu\u013eke.<\/p>\n<table>\n<tbody>\n<tr>\n<th><\/th>\n<th>introvert<\/th>\n<th>extrovert<\/th>\n<\/tr>\n<tr>\n<th>stabiln\u00fd<\/th>\n<td>flegmatik<\/td>\n<td>sangvinik<\/td>\n<\/tr>\n<tr>\n<th>labiln\u00fd<\/th>\n<td>melancholik<\/td>\n<td>cholerik<\/td>\n<\/tr>\n<tr>\n<th>&nbsp;<\/th>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u00e4\u010d\u0161inou sa stret\u00e1vame u osobnost\u00ed s r\u00f4znymi kombin\u00e1ciami t\u00fdchto vlastnost\u00ed a extr\u00e9my sa vyskytuj\u00fa len ojedinelo. Pri p\u00edsan\u00ed textov sa sna\u017ete v\u017edy myslie\u0165 na v\u0161etky tieto skupiny \u013eud\u00ed, \u017eiadnu v my\u0161lienkach nevynech\u00e1va\u0165 no \u017eiadnu neuprednost\u0148ova\u0165.<\/p>\n<h2>Copywriting &#8211; profesion\u00e1lne p\u00edsanie textov<\/h2>\n<p>P\u00edsanie textov m\u00f4\u017eete zveri\u0165 aj profesion\u00e1lom. N\u00e1zov tejto profesie je prebran\u00fd z anglick\u00e9ho slova &#8220;copywriter&#8221;. Copywriter je \u010dlovek, ktor\u00fd p\u00ed\u0161e profesion\u00e1lne \u010dl\u00e1nky na zadan\u00fa t\u00e9mu, ktor\u00fa v\u0161ak najsk\u00f4r mus\u00ed osvoji\u0165 a prenikn\u00fa\u0165 do problematiky! P\u00edsanie textov netreba pr\u00edli\u0161 podce\u0148ova\u0165, preto\u017ee okrem z\u00e1kazn\u00edkov z nich z\u00edskavaj\u00fa inform\u00e1cie aj internetov\u00e9 vyh\u013ead\u00e1va\u010de. Copywriter p\u00ed\u0161e texty s cie\u013eom nap\u00edsa\u0165 ich jak pre z\u00e1kazn\u00edkov &#8211; aby boli \u010ditate\u013en\u00e9, tak i pre vyh\u013ead\u00e1va\u010de tak, aby obsahovali potrebn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak ste niekedy pripravovali svoj firemn\u00fd web, ur\u010dite ste sa zamysleli nad t\u00fdm ako nap\u00edsa\u0165 kvalitn\u00e9 texty a oslovi\u0165 \u010do najv\u00e4\u010d\u0161ie spektrum z\u00e1kazn\u00edkov. Ka\u017ed\u00fd v\u00e1\u0161&hellip;<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,5],"tags":[50,49,51],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-firma-zivnost","category-praca","tag-texty","tag-web-stranky","tag-zakaznik"],"_links":{"self":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":7,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/109\/revisions\/217"}],"wp:attachment":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}