{"id":361,"date":"2018-04-12T22:30:32","date_gmt":"2018-04-12T20:30:32","guid":{"rendered":"http:\/\/www.byvanie-praca-relax.sk\/Index.php\/?p=361"},"modified":"2018-09-13T23:13:46","modified_gmt":"2018-09-13T21:13:46","slug":"qr-kod-s-vasim-firemnym-logom","status":"publish","type":"post","link":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/praca\/qr-kod-s-vasim-firemnym-logom\/","title":{"rendered":"QR k\u00f3d s Va\u0161\u00edm firemn\u00fdm logom"},"content":{"rendered":"<p>Ur\u010dite ste u\u017e videli tieto magick\u00e9 \u0161tvor\u010deky niekde v\u00a0reklame, na obale produktu, na plag\u00e1te, \u010di dokonca v\u00a0p\u00e4ti\u010dke firemn\u00e9ho mailu. Zamysleli ste sa o\u00a0\u010do vlastne ide?<\/p>\n<p>T\u00e1to mozaika sa naz\u00fdva <a title=\"QR k\u00f3d s Va\u0161\u00edm firemn\u00fdm logom\" href=\"http:\/\/www.dolghi.sk\">QR k\u00f3d<\/a> (anglicky QR code) a\u00a0ukr\u00fdva v\u00a0sebe podobne ako \u010diarov\u00fd k\u00f3d ur\u010dit\u00fa inform\u00e1ciu. Na rozdiel od \u010diarov\u00fdch k\u00f3dov, ktor\u00e9 v\u00a0sebe ukr\u00fdvaj\u00fa len \u010d\u00edslice, vieme do QR k\u00f3du ukry\u0165 aj p\u00edsmen\u00e1 &#8211; a\u00a0teda napr\u00edklad aj cel\u00fa spr\u00e1vu. Pre\u010d\u00edta\u0165 je mo\u017en\u00e9 tieto inform\u00e1cie pomocou takmer ka\u017ed\u00e9ho s\u00fa\u010dasn\u00e9ho telef\u00f3nu, smartf\u00f3nu s\u00a0fotoapar\u00e1tom a nain\u0161talovanou aplik\u00e1ciou na \u010d\u00edtanie QR k\u00f3dov (napr. QR Droid).<\/p>\n<h2>Mo\u017enosti uplatnenia QR k\u00f3dov<\/h2>\n<p>P\u00f4vodne bol \u0161tandard vyvinut\u00fd na sledovanie s\u00fa\u010diastok v\u00a0automobilovom priemysle, to e\u0161te v\u00a0roku 1994. V\u00a0s\u00fa\u010dasnej dobe m\u00f4\u017ee QR k\u00f3d obsahova\u0165:<\/p>\n<ul>\n<li>Webov\u00fa adresu (URL)<\/li>\n<li>E-mailov\u00fa adresu<\/li>\n<li>Telef\u00f3nne \u010d\u00edslo<\/li>\n<li>tzv. <a title=\"vCard \u2013 elektronick\u00e1 vizitka\" href=\"http:\/\/www.dolghi.sk\">vCard \u2013 elektronick\u00fa vizitku<\/a><\/li>\n<li>textov\u00fa spr\u00e1vu<\/li>\n<li>\u00fadaje o\u00a0udalosti (miesto, term\u00edn, trvanie, program)<\/li>\n<li>\u00fadaje k\u00a0zaplateniu fakt\u00fary cez internet banking<\/li>\n<\/ul>\n<h2>QR k\u00f3d s\u00a0logom vo vn\u00fatri<\/h2>\n<p><a title=\"QR K\u00d3D s Va\u0161\u00edm firemn\u00fdm logom\" href=\"http:\/\/www.dolghi.sk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"QR K\u00d3D s Va\u0161\u00edm firemn\u00fdm logom\" src=\"https:\/\/www.dolghi.sk\/images\/qr-dolghi.jpg\" alt=\"QR K\u00d3D s Va\u0161\u00edm firemn\u00fdm logom\" width=\"250\" height=\"250\" \/><\/a>\u0160pecialitou t\u00fdchto \u010dierno-bielych k\u00f3dov je, \u017ee do nich vieme zapracova\u0165 aj Va\u0161e korpor\u00e1tne logo a\u00a0t\u00fdm sa zvy\u0161uje atraktivita ich pou\u017e\u00edvania. Pr\u00e1ve tak\u00e9to QR k\u00f3dy sa pou\u017e\u00edvaj\u00fa vo firemn\u00fdch vizitk\u00e1ch alebo p\u00e4ti\u010dk\u00e1ch mailov a\u00a0t\u00fdm podporuj\u00fa <a title=\"firemn\u00fd \u0161t\u00fdl\" href=\"http:\/\/www.dolghi.sk\">firemn\u00fd marketing<\/a>. Tak\u00fdto \u0161tvor\u010dek s\u00a0logom si m\u00f4\u017eete napr\u00edklad umiestni\u0165 aj na zadn\u00fa stranu vizitky a\u00a0u\u013eah\u010d\u00edte tak na\u010d\u00edtanie kontaktov do telef\u00f3nu z\u00e1kazn\u00edka a\u00a0vyhnete sa riziku chyby pri prepisovan\u00ed \u010d\u00edsla \u010di e-mailu. QR k\u00f3d je mo\u017en\u00e9 telef\u00f3nom pre\u010d\u00edta\u0165 aj z\u00a0monitoru laptopa \u010di po\u010d\u00edta\u010da, preto je vhodn\u00fd aj do p\u00e4ti\u010dky mailu).<\/p>\n<h2>V\u00fdhody QR k\u00f3dov<\/h2>\n<p>Obrovskou v\u00fdhodou je, \u017ee tento \u0161tandard je otvoren\u00fdm \u0161tandardom (ke\u010f\u017ee firma Denso-Wave ho zverejnila a\u00a0neuplat\u0148uje si na neho patentov\u00fa ochranu). A\u00a0ke\u010f\u017ee sa dobr\u00e9 veci \u0161\u00edria v\u00a0dne\u0161nej dobe r\u00fdchlo, je tento \u0161tandard roz\u0161\u00edren\u00fd celosvetovo. Svojou v\u00fdnimo\u010dnos\u0165ou pritiahne pozornos\u0165 aj mlad\u0161ej gener\u00e1cie.<\/p>\n<p>V\u00fdroba QR k\u00f3du si vy\u017eaduje spolupr\u00e1cu <a title=\"grafika a dizajn Dolghi\" href=\"http:\/\/www.dolghi.sk\">grafika<\/a> a informatika, ktor\u00fd mus\u00ed dodr\u017ea\u0165 \u0161tandard aby k\u00f3d nebol len dobre vyzeraj\u00faci, ale aby sp\u013a\u0148al aj krit\u00e9ria pou\u017eite\u013enosti. Cena QR k\u00f3du sa pohybuje r\u00e1dovo v desiatkach e\u00far v z\u00e1vislosti na po\u017eiadavk\u00e1ch z\u00e1kazn\u00edka.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ur\u010dite ste u\u017e videli tieto magick\u00e9 \u0161tvor\u010deky niekde v\u00a0reklame, na obale produktu, na plag\u00e1te, \u010di dokonca v\u00a0p\u00e4ti\u010dke firemn\u00e9ho mailu. Zamysleli ste sa o\u00a0\u010do vlastne ide?&hellip;<\/p>\n","protected":false},"author":14,"featured_media":873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,5],"tags":[37,36,65,94,51],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firma-zivnost","category-praca","tag-corporate-design","tag-logo","tag-marketing","tag-qr-code","tag-zakaznik"],"_links":{"self":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":6,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/361\/revisions\/875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/media\/873"}],"wp:attachment":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}