{"id":62,"date":"2012-04-28T00:05:14","date_gmt":"2012-04-27T22:05:14","guid":{"rendered":"http:\/\/www.byvanie-praca-relax.sk\/Index.php\/?p=62"},"modified":"2012-05-30T00:08:44","modified_gmt":"2012-05-29T22:08:44","slug":"firemna-identita","status":"publish","type":"post","link":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/praca\/firemna-identita\/","title":{"rendered":"Firemn\u00e1 identita (corporate identity)"},"content":{"rendered":"<p>Aby sme spr\u00e1vne ch\u00e1pali firemn\u00fa identitu, sk\u00fasme za\u010da\u0165 od seba sam\u00e9ho. Ako by ste definovali svoju identitu? Do ak\u00fdch oblast\u00ed by ste ju zhrnuli? Je mo\u017en\u00e9, \u017ee by sto do toho zahrnuli svoj v\u00fdzor, svoje spr\u00e1vanie a komunik\u00e1ciu? Napad\u00e1 V\u00e1s e\u0161te nie\u010do?<\/p>\n<h2>Identita vs. dizajn<\/h2>\n<p>Na webov\u00fdch str\u00e1nkach dizajnov\u00fdch \u0161t\u00fadi\u00ed, alebo firiem pon\u00fakaj\u00facich weby sa m\u00f4\u017eete dozvedie\u0165, \u017ee firemn\u00e1 identita (corporate identity) v sebe zah\u0155\u0148a logo, vizitky, let\u00e1ka a kto ho vie \u010do e\u0161te. Od t\u00fdchto ruky pre\u010d! N\u00e1jdite si t\u00fdch, ktor\u00ed vedia o \u010dom rozpr\u00e1vaj\u00fa. Pravdepodobne V\u00e1m nepom\u00f4\u017eu ani len s t\u00fdm dizajnom. V\u00e4\u010d\u0161ina \u013eud\u00ed si zamie\u0148a pojmy firemn\u00fd dizajn (corporate design) a firemn\u00e1 identita. Firemn\u00fd dizajn je len \u010das\u0165ou celej identity firmy. Dopl\u0148uj\u00fa ho e\u0161te firemn\u00e1 kult\u00fara, komunik\u00e1cia, a samozrejme samotn\u00fd produkt \u010di slu\u017eba. Podrobnej\u0161\u00ed \u010dl\u00e1nok o firemnom dizajne n\u00e1jdete medzi mojimi \u010dl\u00e1nkami.<\/p>\n<h2>Invest\u00edcia do firemnej identity<\/h2>\n<p>Z m\u00f4jho poh\u013eadu je to hlavne invest\u00edcia ve\u013ek\u00e9ho \u00fasilia a \u010dasu! Asi nikto nezaklad\u00e1 firmu s predstavou, \u017ee v\u0161etko ostane desa\u0165ro\u010dia st\u00e1le rovnak\u00e9. U\u017e ani samotn\u00fd trh mu to nedovol\u00ed a v mnohokr\u00e1t to nie je mo\u017en\u00e9 ani z technologick\u00fdch pr\u00ed\u010din. Firmy rast\u00fa, menia sa zamestnanci, technol\u00f3gie, men\u00ed sa zameranie firmy, inovuj\u00fa sa produkty, a tak \u010falej.<\/p>\n<p>Nebudem tu vypisova\u0165 pre\u010do by ste mali do firemnej identity investova\u0165. Rad\u0161ej spomeniem p\u00e1r pr\u00edkladov, kedy vybudovan\u00fa identitu ur\u010dite ocen\u00edte.<\/p>\n<p><strong>Na vonok:<\/strong><\/p>\n<ul>\n<li>ekologick\u00e1 nehoda \u2013 zhor\u0161enie imid\u017eu u \u0161irokej verejnosti<\/li>\n<li>vstup silnej konkurencie na trh \u2013 pokles predaja<\/li>\n<li>\u00farove\u0148 produktov a slu\u017eieb pri v\u00fdmene pracovn\u00edkov<\/li>\n<li>pri globaliza\u010dn\u00fdch procesoch \u2013 expanzia na cudz\u00ed trh<\/li>\n<\/ul>\n<p><strong>Do vn\u00fatra firmy:<\/strong><\/p>\n<ul>\n<li>v\u00fdmena ved\u00facich pracovn\u00edkov \u2013 rozhodovanie nov\u00e9ho mana\u017ementu<\/li>\n<li>technologick\u00e9 zmeny a inov\u00e1cie<\/li>\n<li>probl\u00e9my s pracovn\u00edkmi \u2013 nespr\u00e1vna intern\u00e1 komunik\u00e1cia<\/li>\n<\/ul>\n<h2>Tro\u0161ku hist\u00f3rie<\/h2>\n<p>Firemn\u00e1 identita, \u010di dizajn (\u0161t\u00fdl) nie je ni\u010d nov\u00e9ho. Spome\u0148te si len na bitky zo stredoveku \u2013 farby a tvar brnenia, \u0161t\u00fdl boja \u010di znak na vlajke. \u010eal\u0161\u00edm pr\u00edkladom s\u00fa mest\u00e1 a obce \u2013 ich erby, vlajky, v\u00fdsady alebo \u00fa\u010del mesta (trhovisko, korunova\u010dn\u00e9 mesto) \u2013 to bola ich identita, ktor\u00e1 obsahovala v\u0161etky prvky po\u010dn\u00fac dizajnom, cez kult\u00faru, komunik\u00e1ciu a\u017e po samotn\u00e9 slu\u017eby.<\/p>\n<p><strong>Doprajte aj vy svojej firme identitu a nebojte sa oslovi\u0165 odborn\u00edkov, aby v\u00e1m pomohli!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aby sme spr\u00e1vne ch\u00e1pali firemn\u00fa identitu, sk\u00fasme za\u010da\u0165 od seba sam\u00e9ho. Ako by ste definovali svoju identitu? Do ak\u00fdch oblast\u00ed by ste ju zhrnuli? Je&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,5],"tags":[34,35,36],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-firma-zivnost","category-praca","tag-firemna-identita","tag-firemny-styl","tag-logo"],"_links":{"self":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":4,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/62\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}