{"id":65,"date":"2012-06-23T23:44:38","date_gmt":"2012-06-23T21:44:38","guid":{"rendered":"http:\/\/www.byvanie-praca-relax.sk\/Index.php\/?p=65"},"modified":"2012-06-24T13:38:25","modified_gmt":"2012-06-24T11:38:25","slug":"firemny-dizajn-corporate-design-logo","status":"publish","type":"post","link":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/praca\/firemny-dizajn-corporate-design-logo\/","title":{"rendered":"Firemn\u00fd dizajn (corporate design)"},"content":{"rendered":"<p>Firemn\u00fd dizajn, firemn\u00fd \u0161t\u00fdl (corporate design), \u010dasto zamie\u0148an\u00fd so slovn\u00fdm spojen\u00edm firemn\u00e1 identita (corporate identity), je v skuto\u010dnosti len podmno\u017einou firemnej identity.<\/p>\n<p>Pokia\u013e firemn\u00e1 identita definuje aj firemn\u00fa kult\u00faru, komunik\u00e1ciu a samotn\u00fd produkt \u010di slu\u017ebu, pod firemn\u00fdm dizajnom rozumieme s\u00fabor vizu\u00e1lnych prvkov, ktor\u00e9 s\u00fa pou\u017e\u00edvan\u00e9 \u010di u\u017e v vn\u00fatorne v r\u00e1mci firmy, ale tak isto v kontakte s partnermi, klientmi, m\u00e9diami, at\u010f.. Cel\u00fd firemn\u00fd dizajn spravidla definuje:<\/p>\n<ul>\n<li>N\u00e1zov firmy<\/li>\n<li>Logotyp (grafick\u00e1 podoba n\u00e1zvu firmy)<\/li>\n<li>P\u00edsmo a firemn\u00e9 farby<\/li>\n<li>Firemn\u00e9 dokumenty (vizitky, hlavi\u010dkov\u00e9 papiere, tabu\u013eky, zmluvy, at\u010f)<\/li>\n<li>Firemn\u00fd odev<\/li>\n<li>Dizajn produktov (obalov\u00e1 grafika)<\/li>\n<li>Orienta\u010dn\u00e1 grafika (ozna\u010denie budov, navig\u00e1cia v are\u00e1li)<\/li>\n<li>Firemn\u00e1 grafika (dar\u010dekov\u00e9 materi\u00e1ly, tla\u010doviny, aut\u00e1)<\/li>\n<\/ul>\n<h2>Dizajn manu\u00e1l (design manual)<\/h2>\n<p>Samotn\u00e9 logo, farby \u010di presn\u00e9 pravidl\u00e1 pou\u017e\u00edvania loga s\u00fa zap\u00edsan\u00e9 v dokumente, ktor\u00fd vol\u00e1me Dizajn manu\u00e1l. Je to s\u00fabor pravidiel, ktor\u00e9 firmu graficky odli\u0161uj\u00fa od in\u00fdch, mo\u017eno aj konkuren\u010dn\u00fdch, firiem. Spravidla sa pripravuje jak pre \u201ekamenn\u00e9\u201c, tak i elektronick\u00e9 pou\u017eitie, v\u00e4\u010d\u0161inou je v\u0161etko zhrnut\u00e9 aj na CD-e\u010dku. Okrem vy\u0161\u0161ie definovan\u00fdch pravidiel obsahuje tie\u017e pr\u00edklady neodpor\u00fa\u010dan\u00e9ho alebo nepr\u00edpustn\u00e9ho pou\u017eitia loga, kombin\u00e1cie farieb, alebo podkladov pre tla\u010d loga.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firemn\u00fd dizajn, firemn\u00fd \u0161t\u00fdl (corporate design), \u010dasto zamie\u0148an\u00fd so slovn\u00fdm spojen\u00edm firemn\u00e1 identita (corporate identity), je v skuto\u010dnosti len podmno\u017einou firemnej identity. Pokia\u013e firemn\u00e1 identita&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,5],"tags":[37,35,36],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-firma-zivnost","category-praca","tag-corporate-design","tag-firemny-styl","tag-logo"],"_links":{"self":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":4,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":275,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/posts\/65\/revisions\/275"}],"wp:attachment":[{"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byvanie-praca-relax.sk\/index.php\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}